Interior Design
Interno
The interior architect works from the scale of the object to the scale of the city, passing by the private and the common. As a project manager, he rehabilitates and conceives; he builds the sensitive materiality of environments that he can draw. He plays with the spaces, the light, the colors but also with the personality of the client he works for. He summons and connects knowledge and explores the culture of the contexts in which he intervenes. Aware of the social and technical mutations, always bounded with others, he can answer to original projects and invent new uses.
MARKETING, BRANDING, AND DISSEMINATION
The interior architect, who is a creator of spaces, environments, and atmospheres, knows with the rise of Italian design recognition of his craft. This has an increasingly strong impact on society which, for years, has been restricted to a classic style of design and decoration. But thanks to the design, this society has evolved and the mentality of its members with it. It is thanks to multiple means of marketing, broadcasts, advertising, etc. that we talk so much about interior architecture today. These means have allowed and still allow the expansion of Italian design and therefore the expansion of the interior design profession. In addition, with the relentless spread of novelties through the consumer society, the interior designer has more and more customers, individuals, and professionals, ensuring him more beautiful days ahead. In short, the interior architecture within the Italian country, thanks to all the marketing means put in place, became omnipresent inside the country but also knew how to make a place and influence at the global level with the marketing Italics.