Product Design
Franziska Rausch
1998
German
Folkwang University of Art
Industrial Design
Jazz-, Modern-, Showdance, opera singing, snowboarding
my view on italicity
“Italic People” or “Italicity” means Italians living in Italy and abroad, but also Italian descendants, people who speak Italian and love Italy, students and entrepreneurs: a group of about two hundred million people all over the world to whom globalization offers new values and opportunities; the ideal mix of different cultures and identities, the union of new products and innovative ways of working. The text says “what is meant is a belonging in the widest
"cultural" sense: not as ethnic or linguistic belonging as with those of Italian origin…” (page1). (...)"
area of studies
"Italian Design in my point of view has something captivating. It conveys the relaxed southern lifestyle "la dolce vita", elegance and refinement. The country’s strong hand made manufacturing tradition is what makes every piece of Italian design a unique product, a piece of contemporary art. Although nowadays most of the production process is industrialized, every Italian design still has that hint of its hand-made origins. Even the simplest home accessory has that touch of class, the hallmark of
well-thought out and functional design which is also lovely to look at.(...)"
